John Deere has once again nabbed a spot in the world's most valuable brands in an annual ranking, completed by a top consultancy firm Interbrand. John Deere has gained 4 spots since last years rankings, and now sits at 88th in the best Global Brands as of October 2018.
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Interbrand’s global chief executive officer. Interbrand said its brand valuation is based on three key areas - financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand."
“This recognition emphasises the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel R Allen, Deere & Company chairman and CEO.
John Deere has consistently been in the best Global Brand rankings since 2011, when John Deere was estimated to be worth $3.65 billion by Interbrand.