Simple. Our guiding principle. This flows through all decisions. From designing out complexity to ensure SAM’s are easy to use, look great and perform on-farm. To the best manufacturing techniques and the clever tech we incorporate along the way.
Reliable. Genuine SAM gear is built to last. Extreme reliability for you for the long-term is our goal. Design evolves based on this principal. Quick, easy parts and servicing is also prioritised for the lifetime of your SAM.
Smart. This is where our drive to create a culture of improvement and common sense comes from. We are practical, resourceful and agile. Always looking for the very best team, materials, technology, suppliers and workmanship.
Heart. The good stuff. Being family owned and operated gives a unique perspective. We are smallish and like it that way. The opposite of corporate. We work on creating a fair workplace where everyone can have a positive influence.